A complete overview of my GG ad campaign execution, optimization strategies, and creative performance.
Budget
30 million VND/month
Duration
3 Months
Platforms
Google Ads
Optimization Strategy
Audience Segmentation & Targeting: Used custom intent, in-market, and remarketing audiences to capture high-intent traffic and improve targeting efficiency.
A/B Testing of Ad Assets: Ran structured tests on headlines, descriptions, and ad extensions to improve CTR, Quality Score, and lower CPC.
Budget & Bid Optimization: Reallocated budgets toward high-performing campaigns, keywords, and ad groups; optimized bidding strategies (manual CPC, tCPA, tROAS) to maximize ROAS.
Landing page optimization: Improved ad-to-page relevance, page speed, and CTAs, boosting Quality Score and reducing cost per conversion.
Ecommerce Campaign Optimization: Managed Shopping Ads and Performance Max campaigns, optimizing product titles, images, and feed quality to increase visibility and conversion rates across Google Search, Display, and YouTube.
Google Ads Ad Formats & Assets Managed
Responsive Search Ads (RSA): Optimized headlines, descriptions, and ad extensions to improve CTR and Quality Score.
Google Display Ads: Designed static and responsive display banners for brand awareness and remarketing.
Shopping Ads (Product Listings): Optimized product feed titles, descriptions, and images to increase visibility and conversions.
Performance Max Assets: Managed text, images, and video assets for cross-channel campaigns (Search, Display, YouTube, Discovery).
YouTube Video Ads: Developed short-form video creatives for awareness and remarketing campaigns.
Landing Page Assets: Optimized hero graphics and layout for stronger ad-to-page relevance and conversions.