Client
An International School
Budget
30 million VND/month
Duration
3 Months
Optimization Strategy
- Audience segmentation: lookalike + retargeting
- A/B testing for creatives and ad copy
- Budget reallocation to high-performing campaigns
- Landing page optimization for conversions
Campaign Screenshot
Ad Creatives Used
- Facebook Carousel Ads
- Google Display Banners
- Instagram Story Ads
- Short-form Video Ads
- Static Image Posts
- Landing Page Hero Graphics
Campaign Results
3.5%
CTR (Click-Through Rate)
$0.85
Avg. CPC
1,200+
Conversions