Client
An International School
Duration
3 Months
Tools Used
Google Analytics, Google Search Console, SEMrush, WordPress, Clarity
Results
+200% Organic Traffic
Project Overview
The international school aims to expand its reach among expatriates living in Hanoi and Ho Chi Minh City, with the goal of establishing a strong presence in search marketing through a comprehensive mix of commercial and informational keywords. The project’s objectives include identifying quick-win opportunities by uncovering low-hanging fruit keywords, optimizing page titles and meta descriptions, and enhancing the content of existing articles and the curriculum landing page. In parallel, I am implementing conversion rate optimization (CRO) strategies to improve website engagement and maximize lead conversions.
Objectives
- Increase search engine visibility for key commercial investigation keywords regarding international schools and IB programmes
- Improve website structure and mobile responsiveness
- Enhance meta content and on-page SEO
- Build high-quality backlinks
My Process
1. Audit & Research
Performed full site audit, competitor analysis, and keyword mapping.
2. On-Page Optimization
Rewrote meta titles, headings, alt texts, and fixed broken links.
3. Content Strategy
Created new blog articles targeting long-tail keywords with SEO-optimized formatting.
4. Link Building
Built backlinks through guest posting, directories, and outreach.
Screenshots
Results
After 3 months, the website achieved the following improvements:
- 260% YoY increase in organic traffic
- 301 keywords ranked on the first page of Google
- Domain authority increased from 20 to 38