Client
A Technology Business
Duration
6 Months
Tools Used
Google Analytics, Google Search Console, SEMrush, WordPress, Clarity
Results
+270% Organic Traffic
+293% Organic Leads
Project Overview
My technology client sought to increase organic traffic and attract more qualified leads from search engines. At the time, their website was not fully optimized for SEO and was falling behind competitors for several high-value keywords. My role was to improve their competitiveness in these critical service-related keywords and expand keyword coverage by developing targeted blog content. In parallel, I implemented a Conversion Rate Optimization (CRO) strategy to reduce drop-off rates, increase form submissions, and identify user experience issues affecting engagement across the site.
Objectives
- Increase search engine visibility for key commercial investigation keywords regarding software development, software engineering, and other services
- Improve website structure and mobile responsiveness
- Enhance meta content and on-page SEO
- Build high-quality backlinks
My Process
1. Audit & Research
Performed full site audit, competitor analysis, and keyword mapping.
2. On-Page Optimization
Rewrote meta titles, headings, alt texts, and fixed broken links.
3. Content Strategy
Created new blog articles targeting long-tail keywords with SEO-optimized formatting.
4. Link Building
Built backlinks through guest posting, directories, and outreach.
Screenshots
Results
After 6 months, the website achieved the following improvements:
- 270% YoY increase in organic traffic
- 24/28 targeted keywords ranked on the first page of Google
- The total leads in 2025 increased by 293.48%, from 46 to 181